The Value Exchange
Traditional advertising tells people what your company can do. Transformation content shows them.
Instead of simply placing your logo on a webpage, our goal is to put viewers inside the transformation and show your company actually doing the work.
01
Major stages of the renovation can receive dedicated video content showing:
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Where appropriate, your company can be introduced directly within the content so viewers understand who completed the transformation. This may include:
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For applicable Instagram content, participating businesses may be added as Collaborators, allowing qualifying posts to also appear on the company's profile and potentially exposing the content to both audiences.
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Project content may be distributed across:
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Partners may have opportunities to receive approved project content featuring their work that can be reshared through their own social media and marketing channels, subject to agreed usage terms.
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Participating businesses may be featured on the official project website as Official Sacramento Home Transformation Partners. Listings can include:
Home renovations naturally create the type of content people stop scrolling to watch.
Every contractor has before-and-after photos. We're looking to go further.
We want to tell the story between the before and the after.
That gives participating companies an opportunity to demonstrate craftsmanship instead of simply advertising it.
Don't just tell people you do great work.Let them watch you do it.
Step 01
Project begins
Step 02
Before video
Step 03
Meet the contractor
Step 04
Work in progress
Step 05
Transformation moments
Step 06
Final reveal
Step 07
Before & after
Step 08
Partner collaboration post
Depending on the size and visual impact of the project, a participating company's work may provide opportunities for several different pieces of content rather than one simple mention.
Our focus will be on creating natural, entertaining transformation content — not traditional commercials.
A kitchen remodeling partner could potentially be featured from demolition through final reveal. Example storyline:
Video 1
Video 2
Video 3
Video 4
The contractor isn't an advertisement in the story.The contractor is part of the story.
Traditional advertising normally requires a company to pay to put a message in front of potential customers. This partnership takes a different approach.
The advertising is created around something the company is already great at: doing the work.
Your team becomes part of the content. Your craftsmanship becomes the visual. And the completed transformation becomes the proof.
Your work is the case study.The case study becomes the content.The content becomes the exposure.
Kayla has spent years creating social media content and building audiences across multiple platforms.
The objective isn't to film a corporate commercial that people immediately scroll past. The objective is to build each transformation around elements that make social content interesting:
The contractor receives exposure while viewers receive content they actually want to watch.
We guarantee a minimum of 10 million+ views across the full Sacramento Home Transformation video series.
The series is planned as 20 to 40 videos documenting the remodeling of the home, distributed across TikTok, Instagram, Facebook, and YouTube. Individual video performance may vary, but the combined reach of the complete series is backed by years of content creation experience, a substantial existing audience, and multi-platform distribution.
We're not trying to fill the house with as many sponsors as possible.
We want companies whose craftsmanship we are comfortable putting in front of a large audience.
Before being selected, we may review:
Our audience will see the finished project. Your company's work needs to look great.
Quality work + great story = a great partnership
Each project category is different, so we're open to discussing the right partnership structure with selected companies. Potential arrangements can include:
In exchange, an agreed promotional/content package can be established before work begins.
We want both sides to understand exactly what they are contributing and what they are receiving.
Discuss a partnershipWe are currently interviewing companies interested in becoming Official Transformation Partners for different parts of the property.
Sacramento • California
Your company already knows how to transform homes. Let's put that transformation in front of an audience.
Join Kayla Freitas and a select group of Sacramento-area businesses as we transform a local home into an incredible Airbnb — and document the entire journey.
Limited partnership opportunities available by category.
